Ditemukan 4 dokumen yang sesuai dengan query
Rashid Imanshah Ilasaputra
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Penelitian ini menganalisis secara komprehensif mengenai penerapan peranan logo merek terhadap komitmen customer terhadap suatu merek pada Toyota, Honda, Panasonic, dan Samsung di Indonesia. Dengan menggunakan metode SEM, penelitian ini menemukan bahwa brand logo dapat memiliki peranan terhadap customer's brand commitment melalui dua cara yaitu dengan dimediasi dengan brand logo benefits/identification dan dengan memasukkan efek moderasi dari brand extension.
......A study about the role of brand logo on Apple iPhone 4s adoption intention in Indonesia ...
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
S45828
UI - Skripsi Membership Universitas Indonesia Library
Seoul: DNBooks , 2008
R 741.6 TWE I
Buku Referensi Universitas Indonesia Library
Seoul: DNBooks, 2008
R 741.6 TWE II
Buku Referensi Universitas Indonesia Library
Mohamad Imron
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This study examined the rejuvenation of the brand by exploring the effect of
rejuvenating the brand logo in major and minor on attitudes toward the brand
logo, attitude toward the brand, and the brand of modernity. Modernity and the
influence of the brand and attitude toward the brand to brand loyalty. Has the
attitude towards logo researched influenced by the Logo Attractiveness, logo
complexity, logo Appropriateness, and logo Familiarity.
The results of this study indicate rejuvenation of the brand logo of ...
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2014
S56248
UI - Skripsi Membership Universitas Indonesia Library
