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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Ermila Klislinar
Analysis of willingness to pay for full service airline's ancillary revenue: the case of Garuda Indonesia = Analisa keinginan untuk membeli produk-produk tambahan dari full service airline: kasus pada Garuda Indonesia
" Airlines are facing challenges from high cost structures and intense competition. This has made airlines universally look for opportunities to generate ancillary revenue, additional income apart from their main sources, including Full Service Carriers (FSC). Measuring consumers willingness to pay is pivotal in pricing and estimating ancillary revenue demand. This study analyzes the impact of customers type of journey, purpose of journey, length of flight, and type of flight on willingness to pay (WTP) of ... "
Depok: Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2019
T54668
UI - Tesis Membership  Universitas Indonesia Library