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Hasil Pencarian

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Marvela Ester Kurniawan
Applying CBBE Model in Auditing Brand's Health and Analysing Brand's Point of Difference of Banana Boat within Australia's Sunscreen Industry = Aplikasi Model CBBE dalam Mengaudit Kesehatan Merek dan Menganalisa Point of Difference dari Merek Banana Boat dalam Industri Tabir Surya di Australia
" Banana Boat, a sunscreen brand that targets family demographic, has been perceived to provide ‘ultimate protection for the whole family’ in Australia. This essay focuses on analyzing the current brand characteristics of Banana Boat as well as finding gap in the competitive landscape that can be utilized as an opportunity for brand repositioning. Brand management tools such as CBBE model, Point-of-Parity and Point-of-Difference, Perceptual Map, as well as Repositioning Statement are used to generate a ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
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UI - Makalah dan Kertas Kerja  Universitas Indonesia Library