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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Simangunsong, Gorby
Roles of ambient conditions in building hotel guests loyalty the effects of hotel ambience on the formation of overall image customer satisfaction and loyalty intentions
" [This research was intended to examine the critical role of ambient-condition factors in the formation of overall image, customer satisfaction, and loyalty intentions. The results of the research was taken from a sample of 156 luxury hotel customers in Jakarta to demonstrate the influence ambience conditions factors have on the formation of overall image, customer satisfaction and loyalty intentions. Odor/Aroma was found to be the most significant ambience factor which affected overall image while on the other ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
S61566
UI - Skripsi Membership  Universitas Indonesia Library
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Chandra Lesmana
Analisis pengaruh ambient conditions terhadap emotional state, customer satisfaction dan behaviour intention (studi kasus pada konsumen foodrink house) = Analysis of effect of ambient conditions on emotional state, customer satisfaction and behaviour intention (case study on foodrink house consumers) / Chandra Lesmana
" ABSTRAK
Penelitian ini tentang pengaruh komponen ambient conditions yang terdiri dari Lighting and Colour pencahayaan dan pewarnaan , Size and Shape Perception persepsi luas dan bentuk , dan Noise and Music Kebisingan dan Musik terhadap kondisi emosi pelanggan dengan pendekatan unipolar, kepuasan konsumen dan keinginan berperilaku dari pelanggan restoran. Penelitian ini menggunakan teori perilaku konsumen, dengan memakai tiga elemen dasar dalam analisis konsumen yaitu, afeksi dan kognisi, lingkungan konsumen dan perilaku terbuka konsumen. Penelitian ini menggunakan ... "
2018
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UI - Skripsi Membership  Universitas Indonesia Library