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"Suatu organisasi atau perusahaan agar berhasil secara efektif harus selalu mengatur perubahan. Rumah bersalin Yadika mengalami perubahan menjadi Rumah sakit wanita (Yadika RSW Yadika), yang memberikan pelayanan khusus untuk bayi dan wanita. Untuk itu diperlukan perencanaan strategi sebagai perangkat untuk mencapai tujuan yang diinginkan oleh RSW Yadika.Perencanaan strategi adalah bagian dari manajemen strategi yang memfokuskan bagaimana manajemen puncak menentukan visi, misi, falsafah, dan strategi perusahaan untuk mencapai tujuan dalam jangka panjang. Perencanaan strategi adalah merupakan tahap formulasi strategi.Dilakukan penelitian kualitatif dengan disain cross-sectional pada RSW Yadika untuk membuat perencanaan strategi. Pada penelitian ini dilakukan analisis lingkungan eksternal, analisis lingkungan internal, penetapan tujuan jangka panjang, dan penetapan startegi. Analisis lingkungan eksternal dilakukan untuk menentukan peluang atau ancaman RSW Yadika dan analisis lingkungan internal untuk menentukan kekuatan atau ancaman. Pada penetapan strategi dilakukan melalui tahapan-tahapan. Input stage: memakai matrik EFE (External Factor Evaluation) dan matrik IFE (Internal Factor Evaluation); Matching stage: memakai matrik IE (Internal Factor Evaluation) dan matrik TOWS (Threats-Opportunity-Weakness-Strength); Decision stage: memakai matrik QSPM (Quantitative Strategies Planning Matrix). Berdasarkan analisa tersebut posisi RSW Yadika berada pada posisi Future Quadrant. Kemudian dengan melalui matching antara matrik IE dan TOWS diperoleh alternatif strategi yang dianjurkan Market development dan market penetration. Strategi yang terpilih sebagai prioritas dari hasil menggunakan mat & QSPM adalah market development.Strategi market development masih merupakan perencanaan strategi yang harus dituangkan dalam bentuk perencanaan operasional.Kepustakaan :19(1996-2003)

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Strategic Planning of Yadika Woman Hospital, Year 2003-2008 An organization or corporation should be managing the changes to gain success effectively. Yadika delivery hospital has changed to Yadika Woman Hospital (RSW Yadika), which giving special services for infant and woman. Need strategic planning to achieve expecting goals of RSW Yadika.

Strategic planning is a part of strategic management which focusing on how the top management determine vision, mission, philosophy, company strategy to achieve long term goals. Strategic planning is stage of strategy formulation.

This study is qualitative study with cross sectional design in RSW Yadika to make strategic planning. This study performs external environment analysis, internal environment analysis, long term goal setting, and strategy setting. The external environment analysis in order to identify opportunity and threats, internal environment analysis in order to identify strengths and weaknesses. Determining strategy performed through some stage. Input Stage using External Factor Evaluation (EFE) matrix and Internal Factor Evaluation (IFE), Matching Stage using WE matrix and TOWS (Threats-Opportunity-Weakness-Strength) matrix, Decision Stage using QSPM (Quantitative Strategies Planning Matrix) matrix. Based on these analysis RSW Yadika position is in Future Quadrant position and then by matching between IE and TOWS matrix resulting Market Development and Market Penetration as alternative strategy. Priority strategy selected by QSPM matrix is Market Development.

Market Development strategy still remains as strategic planning which presented in operational strategic from.

Bibliografy: 19 ( 1996-2003)"

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