Ditemukan 1 dokumen yang sesuai dengan query
Dafi Muhammad Izzani
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Formula 1 is one of the most prestigious motorsports in the world. Formula 1's brand has lately been revitalized, and the sport is expected to rise to the top of the world's sports rankings. As part of its deployment, Formula 1 partnered with Netflix to develop a documentary. The purpose of this study is to examine how the Formula 1 brand is being rejuvenated utilizing Brand Revitalization and Sports Communication theories. The literature review method ...
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Depok: Fakultas Ilmu Sosial Dan Ilmu Politik, 2021
MK-pdf
UI - Makalah dan Kertas Kerja Universitas Indonesia Library