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The purpose of this article is to investigate the effect of perception's service quality and price on satisfaction and customer's loyalty at Shariah life insurance in Central Java Province. The popilation are Shariah life isurance staff the respondents are chosen by using accidental sampling techniques. The data collected from 140 respondents and analysed by statistical tool of structural equation modeling ( SEM). The result showed that : First, perception of service quality produced a positive ...
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Artikel Jurnal Universitas Indonesia Library
