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Hasil Pencarian

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Suradi
Penetapan strategi pemasaran Rumah Sakit PKU Muhammadiyah Surakarta = Determining the marketing strategy in the PKU Muhammadiyah Surakarta Hospital
" The global changes in all sectors open a tight competitions among hospitals which create a much higher need of a marketing strategy. Until now the marketing department was not yet established in the PKU Muhammadiyah Surakarta Hospital. In this study we conduct three step in determining the marketing strategy. The first step analyzed the overall study on hospital comprising the organization, the missions, the product and the appearance. The second step was a the costumer's ... "
Depok: Universitas Indonesia, 1995
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library