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Hasil Pencarian

Ditemukan 3 dokumen yang sesuai dengan query
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Andica Giovanni
Analisis strategi konten industri pertelevisian (NET sebagai market challenger dan Trans TV sebagai market leader) = Content strategy of the market challenger against the market leader in Indonesian Television industries (case study in NET towards Trans TV) / Andica Giovanni
" ABSTRAK
Tesis ini membahas content strategy market challenger dalam menghadapi market leader industry televisi, dengan studi kasus pada NET terhadap Trans TV. Penelitian ini adalah penelitian kualitatif dengan menggunakan desain deskriptif. Temuan dianalisis dengan menggunakan kerangka analisis Industrial Organization Model yang membahas market structure, conduct dan performance. Hasil temuan menunjukkan bahwa kondisi market structure yang oligopoli mempengaruhi conduct Trans TV sebagai market leader dan NET sebagai market challenger dalam memperebutkan target audience yang sama. Sebagai market challenger NET melakukan strategi frontal attack ... "
Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
T42439
UI - Tesis Membership  Universitas Indonesia Library
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An analysis: Influence of The East in Building NET. TV’s Branding = Analisa Terhadap Pengaruh The East dalam Membangun Branding NET. TV
" NET. TV has established itself as one of the most influential television stations, successfully bringing new types of material and raising Indonesian standards (Mediatama, 2018). One of their shows, The East is a situation comedy about the behind-the-scenes working environment of a network television station wrapped in a comedy storyline. This research aims to further assess the effect of watching The East on their interest in applying a job at NET. TV and their intention ... "
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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An analysis: Influence of The East in Building NET. TV’s Branding = Analisa Terhadap Pengaruh The East dalam Membangun Branding NET. TV
" NET. TV has established itself as one of the most influential television stations, successfully bringing new types of material and raising Indonesian standards (Mediatama, 2018). One of their shows, The East is a situation comedy about the behind-the-scenes working environment of a network television station wrapped in a comedy storyline. This research aims to further assess the effect of watching The East on their interest in applying a job at NET. TV and their intention ... "
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library