Ditemukan 1 dokumen yang sesuai dengan query
Adi Zakaria Afiff
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The starting point of this study is the phenomenon termed misleading brand placement, a condition found where the brand placement in a movie depict the brand in a time where the brand has not yet exist, providing the brand an older age. As the brand used in the brand placement is a brand with high brand equity, the combination of older age and high brand equity is suspected to give a higher evaluation of the ...
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Depok: Universitas Indonesia, 2014
AJ-Pdf
Artikel Jurnal Universitas Indonesia Library
