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Hasil Pencarian

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Yudhistya Ayu Kusumawati
Makna kecantikan pada iklan televisi kosmetik berlabel halal (studi kasus: Mazaya divine beauty)
" Indonesia is a country that majority Moeslem. About product consumption, Indonesian use halal concept. Mazaya is a halal cosmetic that made from safe fabrics. To persuade their audience, Mazaya campaign it product through television advertisement. As halal cosmetic ad, Mazaya shows unique beauty concept that differ from another cosmetic ad. Mazaya appearing three of brand ambassador that using veil. The purpose of this research is to identify beauty meaning in Mazaya ad. According to the ... "
FSRD-ITB, 2016
303 JSIOTEK 15:1 (2016)
Artikel Jurnal  Universitas Indonesia Library