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This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies.
The contents are based on presentations delivered at IT4Fashion 2017, the 7th International Conference in Business Models ...
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Switzerland: Springer Cham, 2019
e20502780
eBooks Universitas Indonesia Library
