Ditemukan 1 dokumen yang sesuai dengan query
Adria Devius Tiono
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Milkuit is a brand extension from Energen. It is one of Energen tools to strengthen the brand image and brand equity towards brand that associated with nutrition and health. Milkut has launched at June 2004, and it is the first brand and line extension from Energen after 13 years known as milk and cereal products. The product launch is not very smooth, several factors were behind this trouble.
First, the product didn?t get through marketing concept ...
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
T26619
UI - Tesis Open Universitas Indonesia Library
