Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
cover
Handrita Darda
Evaluation of the influence of landing charges To airfare and market share in Indonesian airline industry = Evaluasi pengaruh tarif pendaratan terhadap airfare dan market share di industri maskapai Indonesia
" Airline business takes its important position as supporting part in economic growth and tourism sectors which requires safety, security and fast movement. In its daily operation, the airline company cannot be separated from its supplier. One supplier for the airline is the airport operator. In Indonesia, the airport operators are managed by PT Angkasa Pura 1, PT Angkasa Pura 2 and the other airport operators under the Ministry of Transportation. However, the decision from PT ... "
Depok: Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2019
T53446
UI - Tesis Membership  Universitas Indonesia Library
cover
Saskia Yusliana Kusumah
Analysis of social media marketing activities effectiveness in airline industry: influence on brand equity, E-WOM and repurchase intention = Analisa efektivitas kegiatan pemasaran media sosial di industri maskapai penerbangan: pengaruh terhadap ekuitas merek, E-WOM dan intensi pembelian kembali
" The growth of social media users worldwide are increasing rapidly, making it as one of the strongest platform option to conduct marketing activities. This research aims to analyze the effectiveness of social media marketing activities (SMMAs) on brand equity to enhance customers e-WOM activity and repurchase intention in the airline industry. Its expected that the result of this research may be used as fundamental data in the development of the effectiveness airline SMMA strategies. Data ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
T53703
UI - Tesis Membership  Universitas Indonesia Library