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Sri Widyastuti : Budi Santoso
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The green consumer movement is a reflection of people’s concern about the environment and has
given rise to the green market. Companies that want to survive in this market must be able to apply a
green label to all aspects of their business. This research aims to understand the influence of attitude,
perceived value, and perceived price among customers on the decision to repurchase Javanony herbal
products. The sampling technique in this study is purposive sampling. This study concludes ...
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Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
