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"Contents :- Why branding is important - The customer experience - Brand power - Brand promises - Brand personalities - Brand influence - Brand factors - The next steps - References & resources - Job aid "

"Getting butts in seats is not a measure of success nor is it a guarantee that your messages will be heard. Beyond Free Coffee & Donuts will help you get the word out. Understand what motivates customers (both external and internal), develop a successful marketing campaign, and learn the essentials for garnering attention and promoting retention."