Ditemukan 2 dokumen yang sesuai dengan query
Kotler, Philip
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Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or ...
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New York : Maxwell Macmillan International, 1993
338.604 2 KOT m
Buku Teks Universitas Indonesia Library
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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and ...
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United Kingdom: Emerald, 2016
e20469589
eBooks Universitas Indonesia Library
