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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
cover
Mair, Lucy
Anthropology and social change / by Lucy Mair
Essex: Athlone Press, 1971
301.24 MAI a (2)
Buku Teks  Universitas Indonesia Library
cover
Ferraro, Gary P.
The cultural dimension of international business
" This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in ... "
New Jersey: Pearson/Prentice Hall, 2006
302.35 FER c
Buku Teks  Universitas Indonesia Library