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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Ibranix Azzria Moleq
The Influence of Sustainable Marketing in Relation to Purchase Intention Towards Local Cosmetic Brand: Runa Beauty = Pengaruh Pemasaran Keberlanjutan Terkait Niat Membeli Pelanggan Terhadap Merek Kosmetik Lokal: Runa Beauty
" The local cosmetics industry is thriving. When it comes to environmental stewardship, the cosmetics industry can be a pretty desolate place. Each year, the cosmetics sector generates 120 billion packaging units. The overwhelming bulk of packaging is non-biodegradable. Consumers want cosmetic brands to be sustainable, and these brands are up to the challenge. Sustainability does not end with the production process; it also includes how customers dispose of beauty product waste. Indeed, some brands, including ... "
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library