Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
cover
Agam Danurwendo
Strategi repositioning dan rebranding media televisi pasca akuisisi : studi tentang strategi repasitioning dan rebranding Lativi menjadi TVOne = A media television's repositioning and rebranding strategy after acquisition
" The conglomeration of the television media industry changed company marketing strategies. An aim af the marketing strategy transformation ls usually to create a new brand image of the company or product. To establish this newv brand image, Lativi went through acquisition at the end of 2007 and changed it’s name into Tv0ne in February 2008. Through accurate Repostianing and Rebranding lt attempts to create a new image ln the minds of the television viewers. This ... "
Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
T33864
UI - Tesis Open  Universitas Indonesia Library