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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Mukhammad Arifianto
Faktor-Faktor yang Memengaruhi Niat Pembelian Smartphone pada Orang-Orang Berusia 55 Tahun ke Atas = Factors Influencing Smartphone Purchase Intention Among Older People
" This study examines the low smartphones adoption rate by older people. Data from Indonesia Statistic Center (BPS) shows that there are only 8.4% smartphone users from the total population of people aged 55 years old and above. The purpose of this study is to explore the factors considered by older people when they are going to buy a new smartphone. The data collection process was carried out by interviewing 20 older people and questionnaire distribution. ... "
Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
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UI - Tesis Membership  Universitas Indonesia Library