Ditemukan 4 dokumen yang sesuai dengan query
Hani Rochani
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Pricing strategy is influenced by how the consumers perceived the price change. In an oligopolistic market such as cellular industry, posted price shows the firm's commitment to the consumers as well as to the competitors since a firm's decision will affect (he other firms' decision. This thesis discuss about Indosat 's pricing strategy amidst the intense competition of cellular industry in 2003.
This research found that subscribers' acquisition pattern is influenced by the price change. Although ...
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2005
T15595
UI - Tesis Membership Universitas Indonesia Library
Annisa Citra Masulili
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ABSTRACT
This thesis identified a not-for-profit business model strategy that is mostly
focuses on covering costs rather than optimizing profitability or revenue. To be
able to compete in the future, Not-for-profit hospitals must embrace best practices
of the for-profit and develop a cost limitation strategy to increasing revenue. This
research was taken in one of class B-government own hospital in North of Jakarta,
RSUD Koja. Using a qualitative-descriptive approach through interview,
questionnaires and observations, this research proven that not-for-profit
organization such as RSUD ...
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2010
T 28092
UI - Tesis Open Universitas Indonesia Library
Ferdy Fahdrian Suyaka
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Penulis melakukan suatu survey empiris untuk mengetahui pengaruh-pengaruh atribut produk dalam pengambilan keputusan konsumen untuk berlangganan harian Seputar Indonesia. Penelitian ini menganalisa yang menjadi alasan utama konsumen dalam berlangganan harian Seputar Indonesia. Hasilnya menunjukan bahwa atribut Fitur Produk, Gaya dan Desain, dan Merek terbukti memiliki pengaruh positif terhadap keputusan konsumen dalam berlangganan harian Seputar Indonesia. Sementara atribut lainnya seperti Kualitas Produk, Harga dan Pelayanan tidak menunjukan pengaruh yang positif terhadap keputusan konsumen untuk berlangganan.
The author ...
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Depok: Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2010
T28099
UI - Tesis Open Universitas Indonesia Library
Kleinsteuber, F.
Jakarta: Damar Mulia Pustaka, 2007
658.816 KLE e
Buku Teks Universitas Indonesia Library
