Hasil Pencarian  ::  Simpan CSV :: Kembali

"Pricing strategy is influenced by how the consumers perceived the price change. In an oligopolistic market such as cellular industry, posted price shows the firm's commitment to the consumers as well as to the competitors since a firm's decision will affect (he other firms' decision. This thesis discuss about Indosat 's pricing strategy amidst the intense competition of cellular industry in 2003.

This research found that subscribers' acquisition pattern is influenced by the price change. Although the elasticity for one month inelastic, the seven-month elasticity shows that the own price elasticity is elastic On the other hand, the volume of transactions measured by the Minute of Usage shows an inelastic demand These results show a trade-off indosat faced when making a decision to lower its price, The sensitivity analysis shows that the revenue Indosat get from the new subscriber is higher than the potential revenue loss."

"ABSTRACTThis thesis identified a not-for-profit business model strategy that is mostlyfocuses on covering costs rather than optimizing profitability or revenue. To beable to compete in the future, Not-for-profit hospitals must embrace best practicesof the for-profit and develop a cost limitation strategy to increasing revenue. Thisresearch was taken in one of class B-government own hospital in North of Jakarta,RSUD Koja. Using a qualitative-descriptive approach through interview,questionnaires and observations, this research proven that not-for-profitorganization such as RSUD Koja has beginning to competitively generate profitwithout having to rely on government subsidies by developing a soundingmarketing strategy, especially in pricing. Based on Internal ? External Matrix andTOWS analysis for three major units in the hospitals; Emergency, Inpatient andOutpatient Unit, we found several improvement in service quality as well as intheir human capital in order to achieve a competitive independent hospital."

"Penulis melakukan suatu survey empiris untuk mengetahui pengaruh-pengaruh atribut produk dalam pengambilan keputusan konsumen untuk berlangganan harian Seputar Indonesia. Penelitian ini menganalisa yang menjadi alasan utama konsumen dalam berlangganan harian Seputar Indonesia. Hasilnya menunjukan bahwa atribut Fitur Produk, Gaya dan Desain, dan Merek terbukti memiliki pengaruh positif terhadap keputusan konsumen dalam berlangganan harian Seputar Indonesia. Sementara atribut lainnya seperti Kualitas Produk, Harga dan Pelayanan tidak menunjukan pengaruh yang positif terhadap keputusan konsumen untuk berlangganan.

---

The author conducts an empirical survey to determine the effects of product attributes in consumer decision to subscribe Harian Seputar Indonesia. This research analyzes the information that becomes the main reason consumers in subscribing Harian Seputar Indonesia. The result shows that the attributes of Product Feature, Style and Design, and Brand has proved a positive influence on consumer decisions in subscribing Harian Seputar Indonesia. While other attributes such as Product Quality, Price and Service does not show a positive influence on consumer decisions to subscribe."