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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Kim, W. Chan
Blue ocean strategy (strategi samudra biru): ciptakan ruang pasar tanpa pesaing dan biarkan kompetisi tak lagi relevan
Jakarta: Serambi Ilmu Semesta, 2011
658.802 KIM b (1)
Buku Teks  Universitas Indonesia Library
cover
Kim, W. Chan
Blue ocean strategy : Menciptakan ruang pasar tanpa pesaing dan menjadikan persaingan tidak lagi relevan
" Summary: In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ... "
Jakarta: Mizan Publika, 2015
658.802 KIM b
Buku Teks  Universitas Indonesia Library