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"This is a book about the importance of music in human evolution and its continued relevance to modern-day human society-how, from the very beginning of our species, musical communication has been a key component of prosocial, cooperative behaviors, acting as a counterweight to the other, newly evolved human communication system-language. It is about why music continues to be an essential part of human cognitive well-being in the twenty-first century. Early chapters review the amusia and neuroimaging literature to describe music processing in the brain, contrasting this with how the brain processes language. The time-course and possible drivers of human evolution, in particular the evolution of the human brain and its unique cognitive abilities, are discussed, with proposals as to why humans evolved two distinct communication systems from a presumed precursor, including hypotheses concerning the possible evolutionary benefits to the species of cooperative music-making (and dance). Two chapters then focus on a review of the neuroimaging literature and the links between music, altruism, and social cooperation. Areas of the brain that are active when performing mutually cooperative tasks are also active when listening to familiar and emotionally rewarding music, music that reinforces empathy and the sharing of affective states. Levels of the hormone oxytocin, known to enhance trust and prosociality, are also increased during group music-making. It is proposed that music played a key role in fostering trust and cultural cohesion in evolving modern humans. Finally, it is argued that music should form an essential part of education and should be more widely used as a therapeutic tool in clinical practice and rehabilitation."

"Taylor Swift, sebagai ikon pop global yang mampu menciptakan suatu fenomena bernama “Swiftonomics”, mengundang ketertarikan studi tentang dinamika interaksi penggemarnya melalui media sosial. Penelitian ini bertujuan untuk memahami pengaruh pengalaman bersama, identifikasi kelompok, dan keterlibatan emosional terhadap perilaku keterlibatan audiens dengan konten musik Taylor Swift di platform media sosial. Dengan menggunakan metode survei yang dilaksanakan melalui kuesioner daring, penelitian ini menganalisis respons dari 339 partisipan di wilayah Jabodetabek yang mendengarkan musik Taylor Swift menggunakan teknik analisis deskriptif dan regresi linier hierarkis. Hasil menunjukkan bahwa participation dan resonant contagion berperan penting dalam meningkatkan semua jenis keterlibatan audiens. Selain itu, keterlibatan emosional, khususnya arousal, berkorelasi positif dengan perilaku keterlibatan proaktif dan aktif. Sementara itu, escapism dan pleasure tidak menunjukkan korelasi yang signifikan dengan perilaku keterlibatan. Instagram teridentifikasi sebagai platform utama yang digunakan oleh penggemar untuk interaksi ini, mencerminkan pentingnya platform ini dalam strategi pemasaran digital musik. Penelitian ini memberikan kontribusi pada pengembangan teori perilaku informasi dalam konteks musik dan media sosial, serta menawarkan wawasan strategis bagi praktisi industri musik dalam merancang kampanye yang lebih efektif untuk menggali keterlibatan audiens

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Taylor Swift, as a global pop icon capable of creating a phenomenon known as "Swiftonomics," has sparked interest in studying the dynamics of her fan interactions on social media. This research aims to understand the influence of shared experiences, group identification, and emotional engagement on audience engagement behaviors with Taylor Swift's music content on social media platforms. Utilizing a survey method conducted through an online questionnaire, this study analyzes responses from 339 participants in the Greater Jakarta area who listen to Taylor Swift's music, using descriptive analysis and hierarchical linear regression techniques. The results indicate that participation and resonant contagion play significant roles in enhancing all types of audience engagement. Furthermore, emotional engagement, particularly arousal, is positively correlated with proactive and active engagement behaviors. In contrast, escapism and pleasure did not show a significant correlation with engagement behaviors. Instagram was identified as the primary platform used by fans for these interactions, highlighting the importance of this platform in digital music marketing strategies. This research contributes to the development of information behavior theory in the context of music and social media and offers strategic insights for music industry practitioners in designing more effective campaigns to foster audience engagement."