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"A short self-study or classroom course (40-60 hours) for media studies students and professionals working in advertising, journalism and other media-related occupations. Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements, scheduling programmes and preparing a pitch. Authentic teaching materials such as newspaper articles, adapted film scripts and blogs help prepare learners for real working life. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. Cambridge English for ... is a new series of short courses for different areas of English for Specific Purposes. Written for professionals by professionals, they combine the best in ELT methodology with real professional practice. Other titles in the series include Engineering, Nursing and Job-hunting."

"Konvergensi media yang sedang terjadi di berbagai dunia kini telah dan sedang mengalami perkembangan di seluruh dunia. Dalam perkembangannya, konvergensi mengalami tantangan pada setiap ranah dan negara yang berbeda. Dalam hal ini, ranah ruang berita atau newsroom menjadi perhatian yang cukup penting dikarenakan media bertanggung jawab atas penyebaran informasi kepada khalayak. Erat kaitannya antara konvergensi di dalam organisasi berita dengan kemunculan internet dan media online sebagai basis baru bagi ruang berita yang mengadopsi nilai-nilai konvergensi. Internet memiliki banyak keunggulan dalam menyampaikan pesan dan informasi. Kelebihan ini menjadikan internet sebagai media baru dengan karakteristik multimedia, interaktifitas, pengarsipan, dan virtualitas.Internet memiliki fitur serta iklim yang berbeda dengan media tradisional lainnya yang selama ini digunakan oleh media sebagai ruang berita. Struktur penting dari media baru ini adalah adanya integrasi antar komunikasi, data, dan komunikasi secara masif. Dan hal tersebut dicapai dalam sebuah medium. Praktek jurnalisme yang diterapkan dalam ruang berita yang baru inilah yang akan dikaji dan ditelaah perkembangannya di Indonesia."

"Writing for Television, Radio, and New media has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities"