Ditemukan 2 dokumen yang sesuai dengan query
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[This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student assignments further provide educators, who want to take a European perspective in their teaching, with probing discussion material and encourage readers to think ahead. All cases are written by expert academics of leading management schools in Europe, establishing diversity in culture and approaches. The topics are accordingly as diverse ...
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Wiesbaden: [Springer, Springer], 2012
e20396659
eBooks Universitas Indonesia Library
Chichester: John Wiley & Sons, 1982
658.8 INT
Buku Teks Universitas Indonesia Library
