Ditemukan 2 dokumen yang sesuai dengan query
Jakarta: Direktorat Jenderal Hak Kekayaan Intelektual Kementerian Hukum dan Hak Asasi Manusia, 2011
347.07 NIL
Buku Teks Universitas Indonesia Library
Sherman, Andrew J.
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Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of "Franchising & Licensing" covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispens able reference reveals how ...
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New York: [American Management Association;;, ], 2011
e20436913
eBooks Universitas Indonesia Library
