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" The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public service announcements; the how-tos of amplifying your message through partnerships; the means to develop affordable podcasts, savvy outreach programs, and special events; and tips for using gaming to ... "

Chicago: [American Management Association, ], 2009

e20437732

eBooks  Universitas Indonesia Library

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Chicago : American Library Association , 1990

021.7 FRI

Buku Teks SO  Universitas Indonesia Library

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