Ditemukan 3 dokumen yang sesuai dengan query
Dinyah
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Nowadays advertising belongs not only to the system of market control but also to the system of ideology. Using the Roland Barthes' theory of semiotics and feminist critical theory this thesis tried to prove that an advertisement has a power to bring and to transfer the ideas and the myths of patriarchal ideology. The six advertisements used as corpus data in this research are advertisements from three german products Zwilling, Woman magazine and Clubmaster and ...
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Depok: Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2005
S14599
UI - Skripsi Membership Universitas Indonesia Library
Dordrecht, Holland: Foris Publications, 1987
439.31 WOM
Buku Teks Universitas Indonesia Library
Tannen, Deborah
Taibei Shi: Tian xia wen hua chu ban gu fen you xian gong si, 1996
SIN 177.6 TAN b
Buku Teks Universitas Indonesia Library