Ditemukan 1 dokumen yang sesuai dengan query
Ferraro, Gary P.
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This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in ...
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New Jersey: Pearson/Prentice Hall, 2006
302.35 FER c
Buku Teks Universitas Indonesia Library
