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Hasil Pencarian

Ditemukan 20 dokumen yang sesuai dengan query
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Nasya Pebriana
"Penelitian ini mengkaji tentang eksploitasi diri di antara nano beauty influencer (influencer industri kecantikan dengan jumlah followers 1000 - 10.000) melalui kerja digtal lewat produksi konten-konten kecantikan. Studi terdahulu melihat konten kecantikan beauty influencer meningkatkan pengetahuan dan konsumsi produk kecantikan pada target pasar brand kecantikan, namun tidak fokus pada kondisi kerja dari beauty influencer. Studi terdahulu juga membahas bahwa anggapan beauty influencer bekerja sesuka hati mengkondisikan pada kondisi menantang pada kerja di media sosial. Peneliti melihat masih belum banyak dibahas kondisi kerja nano beauty influencer terutama yang mengkondisikan eksploitasi diri. Hasil penelitian ini menunjukkan bahwa produksi konten kecantikan sebagai kerja digital mengkondisikan nano beauty influencer untuk mengeksploitasi diri karena mekanisme kontrol pasca disiplin dan berada pada kondisi kerja rentan lewat aspirational labour dan emotional labour. Eksploitasi diri pada aspirational labour ditunjukkan lewat risiko ketidakcocokan produk kecantikan, upah rentah, status pekerja sampingan, mengaburkan waktu luang dan waktu kerja, dan ancaman ketidakstabilan kerja. Eksploitasi diri pada emotional labour ditunjukkan lewat pemenuhan hasil kerja mengikuti brand dan audiens. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi kasus pada nano beauty influencer dalam komunitas kecantikan bernama Girls Support Girls. Pengumpulan data dalam penelitian ini menggunakan metode studi literatur, wawancara mendalam, dan observasi secara daring.

This research examines self-exploitation among nano beauty influencers (beauty industry influencers with 1,000 - 10,000 followers) through digital work through the production of beauty content. Previous studies looked at the beauty content of beauty influencers increasing knowledge and consumption of beauty products in the target market for beauty brands, but did not focus on the working conditions of beauty influencers. Previous studies also discussed that the assumption that beauty influencers work as they please conditioned them to the challenging conditions of working on social media. Researchers see that there is still not much discussion about the working conditions of nano beauty influencers, especially those that condition self-exploitation. The results of this study indicate that the production of beauty content as digital work conditions nano beauty influencers to exploit themselves due to post-discipline control mechanisms and being in vulnerable working conditions through aspirational labor and emotional labor. Self-exploitation in aspirational labor is shown through the risks of mismatching beauty products, low wages, the status of side workers, obscuring leisure and work time, and the threat of job instability. Self-exploitation of emotional labor is shown through the fulfillment of work results according to brands and audiences. This study uses a qualitative approach with a case study of nano beauty influencers in a beauty community called Girls Support Girls. Collecting data in this study used the method of literature study, in-depth interviews, and online observation."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Anton Tan
Jakarta: Elex Media Komputindo, 2011
155.9 ANT p
Buku Teks  Universitas Indonesia Library
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"Reserpine is the most important alkaloid content in Rauvolfia serpentina Benth's. (Pule Pandak) rppt. To figure out the relationship of Pule Pandak morphological character with the reserpine content, an observation based analysis was done. The environment, fertilizing treatment, and fenotipe observation data were collected and analyzed. In Pule Pandak cultivated at 600 m - 450 m above sea level under the teaks (Tektona grandis) or sengon (Paraseriantes falcattaria), in latosol soil and fertilizer doses at 20 t/ha - 30 t/ha, we found that the leaf numbers and root diameter would followed by the root's dry weight and the increase of root diameter will be followed by the increase of its reserpine content."
JOBIBIO
Artikel Jurnal  Universitas Indonesia Library
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Andry Haryanto
"[Tujuan: Untuk mengetahui pengaruh kepribadian tipe A terhadap kejadian kanker prostat
Metode: Penelitian ini merupakan penelitian case control dengan subjek pasien kanker prostat dan kontrol. Dilakukan penelitian menggunakan kuisioner menggunakan Howard Glazer Personality Questionnaire (HGPQ) and Social Readjustment Rating Scale (SRRS). SRRS dibagi dalam kejadian 2 tahun, 5 tahun, dan 10 tahun. Data dievaluasi dengan analisa stastistik Chi Quadrat dan Mann Whitney U
Hasil: Tidak terdapat hasil yang signifikan dalam hasil SRRS 2 tahun (P= 0,94), 5 tahun (p = 0,73) dan 10 tahun (p=0,47) antara pasien kanker prostat dan kontrol. Terdapat hasil yang signifikan dalam hasil HGPQ antara pasien kanker buli dan kontrol (p=0,007)
Kesimpulan: Kepribadian tipe A sebagai kepribadian pemicu stres memberikan korelasi positif terhadap kejadian kanker prostat., Objective:To investigate the effect of type A personality as a stress personality type on prostate cancer incidence.
Method:This was case control study with prostate cancer patient and control as subject of the study. Subject were asked some questionnaires about their personality using Social Readjustment Rating Scale (SRRS) and Howard Glazer Personality Questionnaire (HGPQ). Events in SRSS scale devided in 2 years ago, 5 years ago and 10 years ago. Data was evaluate with chi Quadrat and Mann Whitney U.
Result:There were no significant difference in SRRS score between prostate cancer patien and control in 2 years events (p=0,94), 5 years events (p= 0,73) and 10 years (p=0,47). There were significant difference in HGPQ score between bladder cancer and control (p=0,007).
Conclusion:Type A personality as a stress personality have a positive correlation in incidence of prostate cancer]"
Fakultas Kedokteran Universitas Indonesia, 2015
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
cover
Philadelphia: Psychology Press, 2001
303.3 USE
Buku Teks  Universitas Indonesia Library
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Cialdini, Robert B.
New York: Quill, 1993
153.852 CIA p
Buku Teks  Universitas Indonesia Library
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Mills, Harry
""There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes." Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: * How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness. * How successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes.""
New York: [American Management Association, ], 2000
e20437983
eBooks  Universitas Indonesia Library
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Cialdini, Robert B.
New York: Simon & Schuster, 2016
153.852 CIA p
Buku Teks SO  Universitas Indonesia Library
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New York: McGraw-Hill Education, 2013
153.85 INF
Buku Teks SO  Universitas Indonesia Library
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Isnaeni Nurullah
"ABSTRAK
Tesis ini membahas mengenai pengaruh influencer terhadap brand awareness serta
pengaruh keduanya terhadap keputusan pembelian konsumen. Penelitian ini adalah
penelitian kuantitatif dengan responden followers dari media sosial Diana Rikasari
berjumlah 178 orang. Metode analisa data dilakukan dengan analisa statistik
deskriptif dan regresi linier untuk membuktikan hipotesa dalam penelitian ini. Hasil
penelitian menunjukkan bahwa influencer berpengaruh terhadap pembentukan
brand awareness, dan keduanya juga memiliki pengaruh terhadap keputusan
pembelian konsumen. Penelitian ini menunjukkan bahwa dimensi yang paling
dominan dari influencer yang berpengaruh terhadap pembentukan brand awareness
adalah kredibilitas. Selain itu, meskipun baik influencer dan brand awareness
sama-sama memiliki pengaruh terhadap keputusan pembelian, ternyata dihasilkan
dalam penelitian ini bahwa brand awareness memiliki pengaruh yang lebih tinggi
terhadap keputusan pembelian dibandingkan dengan influencer

ABSTRACT
This research discusses the effect of influencer to brand awareness and consumer
purchasing decisions. This research is a quantitative research and the respondents
are followers of Diana Rikasari amounted to 178 people. Method of data analysis
was done with descriptive statistical analysis and linear regression to prove the
hypothesis in this study. The results showed that the influencers affect the
establishment of brand awareness, and both also have an effect on consumer
purchasing decisions. This study shows that the most dominant dimension of
influencers that affect the establishment of brand awareness is credibility. In
addition, although both influencers and brand awareness have the same influence
on purchasing decisions, it is produced in this study that brand awareness has a
higher impact on purchase decisions compared with influencer."
2016
T45660
UI - Tesis Membership  Universitas Indonesia Library
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