Ditemukan 1 dokumen yang sesuai dengan query
Spellman, Susan V.
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This book overturns nostalgic stereotypes of antiquated storekeepers, suggesting that nineteenth and early twentieth-century grocers were important but unsung innovators of business models and retail technologies that fostered the rise of contemporary retailing. They wrestled with fundamental changes in the structures of retailing and commercial capitalism, including the development of mass production, distribution, and marketing; the growth of regional and national markets; the emergence of new organizational and business methods; and the introduction of retail ...
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Oxford: Oxford University Press, 2016
e20470234
eBooks Universitas Indonesia Library
