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"Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mendorong para pelaku UMKM di Indonesia untuk menjadi Halalpreneurs. Penelitian ini menganalisis faktor attitude yang terdiri atas awareness of halal entrepreneurship, intrinsic motivation, effort to seek out opportunity, creativity and innovation, honesty and integrity, dan perceived desirability, faktor subjective norm terdiri atas family support dan peers influence, faktor perceived behavioral control terdiri atas perceived feasibility dan perceived governmental support, dan faktor religiosity terhadap kecenderungan para pelaku UMKM untuk menjadi halalpreneurs. Data dalam penelitian ini diperoleh dari 450 responden muslim yang merupakan pelaku UMKM di bidang kuliner, kosmetik, obat-obatan, dan bidang usaha lainnya yang memerlukan sertifikasi halal untuk menjamin kehalalan produknya di Indonesia. Data dianalisis menggunakan analisis deskriptif dan partial least squares menggunakan software SmartPLS 3.0. Hasil penelitian ini adalah intrinsic motivation, effort to seek out opportunity, perceived desirability, perceived feasibility, dan perceived governmental support signifikan positif berpengaruh terhadap halalpreneurial propensity. Sedangkan awareness of halal entrepreneurship, creativity and innovation, honesty and integrity, family support, peers influence, dan religiosity tidak signifikan mempengaruhi halalpreneurial propensity para pelaku UMKM di Indonesia.

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This study aims to determine the factors that encourage MSME entrepreneurs in Indonesia to become Halalpreneurs. This study analyzed the relationship between attitude such as awareness of halal entrepreneurship, intrinsic motivation, effort to seek out opportunities, creativity and innovation, honesty and integrity, and perceived desirability, subjective norm such as family support and peers influence, perceived behavioral control such as perceived feasibility and perceived governmental support, and religiosity to the propensity of MSME entrepreneurs to become halalpreneurs. Data were collected from 450 muslim respondents who are MSME entrepreneurs in the culinary, cosmetics, pharmaceutical, and other business fields that require halal certification to ensure the halalness of their products in Indonesia. Data were analyzed using descriptive analysis and partial least squares using the SmartPLS 3.0. The results of this study are intrinsic motivation, effort to seek out opportunity, perceived desirability, perceived feasibility, and perceived governmental support significantly influenced the halalpreneurial propensity of MSME entrepreneurs in Indonesia. Meanwhile, awareness of halal entrepreneurship, creativity and innovation, honesty and integrity, family support, peer influence, and religiosity did not significantly influence the halalpreneurial propensity of MSME entrepreneurs in Indonesia."

"ABSTRAKUsaha Kecil-Mengengah UKM sejatinya secara konsisten berkontribusi banyak terhadap perekonomian sebuah negara. UKM menciptakan lapangan pekerjaan, meningkatkan angka produktivitas, ekspor, inovasi dan kewirausahaan. Salah satu strategi yang menjadi pilihan kebanyakan UKM adalah strategi diferensiasi, yang dicirikan dengan produk yang unik yang sulit untuk ditiru oleh pesaing, sehingga pelanggan tidak memiliki banyak pilihan, yang mengakibatkan pelanggan tidak terlalu sensitif terhadap perbedaan harga. Dalam penelitian ini dikumpulkan 131 responden yang terdiri pemilik dan pengelola UKM untuk menganalisa strategi diferensiasi yang dikembangkan di Indonesia dan dikombinasikan dengan karakter pemilik-pengelola bisnis agar mampu menghasilkan performa perusahaan yang lebih tinggi, dan pada akhirnya menghasilkan keunggulan bersaing.

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ABSTRACTSmall Medium Enterprises SMEs plays a significant role in a nation economy. They contribute by creating more employment jobs, higher production volumes, increasing export and introducing innovation and entrepreneurship skills. One of the strategies that most SMEs tend to pursue is differentiation strategy, which characterized by a unique product that is hard to imitate by competitor, resulting customer to have a less comparable alternatives and therefore they are less price sensitive. We distribute questionnaires to 131 respondents that consists of owner manager of SMEs to analyze the differentiation strategy that is implemented in Indonesia, combined with the owner manager characteristics that would result in a higher firm rsquo s performance which eventually would lead to a competitive advantage. "