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Forsyth, Patrick

Demystifying marketing: a guide to the fundamentals for engineers

" This new book is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing?s purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners, too, can benefit from the book?s clear explanations ... "

London: Institution of Engineering and Technology, 2007

e20451606

eBooks Universitas Indonesia Library