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"ABSTRAKEmployee Engagement adalah topik yang sudah banyak dibahas dalam penelitian ilmu manajemen. Penelitian juga semakin berkembang karena keterkaitan antara teori dengan kondisi di dunia bisnis yang membutuhkan engagement dari karyawannya menjadi hal yang sangat penting. Yang dimaksud dengan employee engagement adalah keterikatan karyawan terhadap pekerjaan maupun perusahannya dalam makna positif sehingga dapat memberikan hasil yang baik bagi dirinya maupun perusahaannya. Variabel lain dalam penelitian ini adalah Person-Environment Fit yang merupakan kesesuaian antara karyawan dengan lingkungannya. Penelitian ini membahas tentang pengaruh person-environment fit terhadap employee engagement dengan mengambil sampel di salah satu perusahaan ritel yakni di PT XYZ, sebuah perusahaan ritel kosmetik di Indonesia dari brand internasional. Dengan sampel sebanyak 199 orang karyawan, penelitian ini menunjukkan bahwa person-environment fit berpengaruh positif dan signifikan terhadap employee engagement.

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ABSTRACTEmployee Engagement has been widely discussed in management science research. The research are growing since relationship between theory and actual business conditions requires Employee Engagement becomes very important. Employee Engagement is a strong bounding between employee to his works as well as his company in positive significance and contributes good results to himself and the company. Another variable in this research is Person Environment Fit which reflects conformity between employee and environment. This research elucidates Person Environment Fit influence to Employee Engagement. This research, with 199 samples of employee at PT XYZ, an international brand cosmetic retail company in Indonesia, has proved that person environment fit has positive influence and significant to employee engagement"

"Pengembangan organisasi merupakan upaya yang dilakukan untuk mencapai efektivitas organisasi. Fenomena yang diangkat pada penelitian ini merupakan perubahan nilai organisasi di sebuah perusahaan retail dengan tajuk SUCI (Sense of Urgency, Unity, Cost-Control, dan Integrity). Penelitian ini dilakukan untuk mengetahui hubungan antara keterikatan karyawan dan komitmen afektif karyawan terhadap perubahan nilai organisasi (studi 1), serta untuk mengetahui efektivitas intervensi melalui pelatihan keterampilan yang dapat membantu karyawan untuk memahami pengimplementasian nilai organisasi berjudul  ‘SUCI Is The New Me’ (studi 2) pada karyawan PT X.  Subjek penelitian pada studi 1 adalah 327 karyawan PT X dengan karakteristik yaitu karyawan aktif dengan masa kerja minimal 1 tahun. Data studi 1 dianalisis menggunakan uji  korelasi Pearson  menunjukkan adanya hubungan yang positif dan signifikan antara keterikatan karyawan dan komitmen afektif untuk berubah (r = 0.451,  p<0.01). Adapun berdasarkan uji regresi ditemukan bahwa keterikatan karyawan menyumbang variasi sebesar 20% terhadap komitmen afektif untuk berubah.  Pada studi 2 subjek penelitian adalah 7 orang karyawan PT X. Pada studi 2 peneliti melakukan analisis evaluasi pembelajaran serta pengukuran ulang variabel keterikatan karyawan menggunakan uji statistik Wilcoxon Signed-Rank Test. Hasil analisis evaluasi pembelajaran dan variabel keterikatan karyawan menunjukkan bahwa intervensi yang dilakukan cukup efektif untuk meningkatkan pengetahuan  terkait keterikatan karyawan atas nilai SUCI.

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Organizational development is an effort to achieve organizations effectiveness.  The phenomena brought in this study was an organizational core-values change called as SUCI (Sense of Urgency, Unity, Cost-Control, dan Integrity). This study was conducted to determine the relationship between employee engagement and affective commitment to change (study 1), and to determine the effectiveness of core value soft-skills training named ‘SUCI Is The New Me’  (study 2). Study 1 were include 327 employees of PT X. Data were analysed using Pearson correlation and regression analysis. Data analysis showed a significant and positive relationship between employee engagement and affective commitment to change (r = 0.451,  p<0.01). The findings also indicate that employee engagement give a 20% variation in affective commitment to change. Meanwhile research subject for study 2 were include 7 employees of PT X. Researcher did analysis on knowledge evaluation and employee engagement variable using Wilcoxon-Signed Rank Test. Based on the results of evaluation  it was found that the training provided were effective to increase employees knowledge level of engagement."

"Penelitian ini bertujuan untuk melihat pengaruh budaya organisasi, kepemimpinan, kompensasi dan lingkungan kerja terhadap employee engagement di Badan Pengawas Obat dan Makanan. Penelitian menggunakan pendekatan kuantitatif dengan instrumen pengumpul data berupa kuesioner. Pengolahan data menggunakan analisa regresi dengan hasil Ac#usted R squared sebesar 0.656. yang menunjukkan bahwa faktor budaya organisasi, kepemimpinan, kompensasi dan lingkungan kerja baik sebagai individual factor maupun secara bersama-sama positif dan signifikan berpengaruh terhadap employee engagement. Nilai koefisien regresi juga menunjukkan bahwa budaya organisasi merupakan faktor yang memberi dampak paling besar terhadap employee engagement di Badan Pengawas Obat dan Makanan.

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This study aims to see the influence of organizational culture, leadership, compensation and work environment on employee engagement in the the National Agency of Drug and Food Control. The study using a quantitative approach to data collection instrument in the form of a questionnaire. The data process using regression analysis with the results for 0.656 Adjusted R squared. which indicates that the factors of organizational culture, leadership, compensation and good working environment as well as individual factors jointly gives significant and positive effect on employee engagement. Regression coefficient values also indicate that organizational culture is a factor that gives the greatest impact on employee engagement in the the National Agency of Drug and Food Control."

"Peningkatan harapan hidup manusia akan menambah populasi lanjut usia diikuti dengan peningkatan problem, antara lain penurunan fungsi kognitif. Salah satu faktor risiko penurunan fungsi kognitif ialah social engagement yang dipengaruhi oleh lingkungan tempat tinggal. Penelitian dilakukan menggunakan metode cross sectional di kelurahan Jelambar dan Jelambar Baru, Jakarta atas 286 lanjut usia yang tinggal di keluarga dan di panti werdha menunjukkan adanya pengaruh social engagement terhadap fungsi kognitif lanjut usia, terutama di kalangan panti werdha. Social engagement buruk berhubungan dengan gangguan fungsi kognitif setelah dikendalikan oleh aktivitas kognitif, khususnya pada kelompok social engagement buruk dan tinggal di panti; di kelompok lanjut usia perempuan, social engagement buruk berhubungan dengan fungsi kognitif lebih rendah. Komponen social engagement yang paling berperan terhadap fungsi kognitif para lanjut usia adalah aktivitas di masyarakat dan keanggotaan di kelompok masyarakat lain. Kegiatan ke luar rumah dan berbelanja, dan kerja sukarela/amal merupakan komponen aktivitas di masyarakat yang paling berpengaruh. Di kalangan perempuan, komponen social engagement yang paling berpengaruh adalah keanggotaan di kelompok lain. Aktivitas kognitif yang terbesar pengaruhnya adalah masak sendiri dan menonton siaran televisi berita.

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The increase of life expectancy brings a problem of elderly, among others is problem of cogntive decline. One of the risk factors for cognitive decline is social engagement which can be influenced by living environment. This research was done with cross sectional method in kelurahan Jelambar and Jelambar Baru with 286 respondents living in family and institution. Social disengagement was associated with lower cognitive function, especially in institution, influenced by cognitive activity. Among women, social disengagement was associated with lower cognitive function. The most important component of social engagement are to become a member of social club and active in the community, especially outdoor activities and doing shopping for daily needs. Among women, the most important component of social engagement is to become a member of social club. Cognitive activity with biggest influence on cognitve function are self-cooking and watching news in television."

"Work Engagement atau keterikatan kerja merupakan kondisi psikologis positif berhubungan dengan pekerjaan yang dialami seseorang dan memiliki tiga karakteristik yaitu tingkahlaku (vigor), dedikasi (dedication), dan absorpsi (absorption). Pada dekade ini, work engagement menjadi pembahasan yang cukup penting bagi bertahannya pekerja atau karyawan dalam organisasi, baik dalam organisasi profit maupun non-profit. Organisasi TNI-AU sebagai sebuah organisasi kemiliteran di Indonesia juga menganggap work engagement penting terutama dengan adanya isu menurunnya partisipasi dan dedikasi para perwira TNI-AU di organisasi pada korps-korps tertentu serta adanya perwira TNI-AU yang tetap berdedikasi dan partisipasi dalam organisasi.Penelitian ini dilakukan untuk melihat perbedaan keterikatan kerja (work engagement) pada korps-korps perwira TNI-AU. Partisipan penelitian ini berjumlah 150 orang. Penelitian ini menggunakan pendekatan kuantitatif. Data ini kemudian diolah dengan menggunakan One-Way Anova Planned Comparison. Penelitian ini menggunakan alat ukur work engagement yaitu Utrecht Work Engageent Scale (UWES) yang sudah di modifikasi dari penelitian Schaufeli dan Bakker (2006).Hasil dari penelitian menunjukkan, F (7, 142) = 0,841, p>0.05 yang menunjukkan bahwa tidak terdapat perbedaan keterikatan kerja yang signifikan di antara berbagai korps pada perwira TNI-AU Saran yang diajukan dalam penelitian selanjutnya adalah dengan mencoba melihat perbedaan skor keterikatan kerja pada perwira TNI-AU berdasarkan variabel lain selain korps yaitu pangkat.

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Work Engagement is positively related to the psychological state of a person's work experience, and has three characteristics, namely the behavior (vigor), dedication (dedication), and absorption (absorption). In this decade of work engagement under discussion is quite important for the survival of workers or employees in the organization, both in the for-profit and non-profit organizations. Organization of the Air Force as a military organization in Indonesia is also considered an important engagement work primarily with the issue of declining participation and dedication of the Air Force officers in the organization of the corps-specific and the air force officers who remain dedicated and participation in the organization.This research was conducted to see the difference in work engagement at the corps of Air Force officers. Participants of this study totaled 149 people. This study uses a quantitative approach. Data is then processed by using One-Way ANOVA Comparison Planned. This study uses the measure work engagement Engageent Utrecht Work Scale (UWES) that have been modified from the research Schaufeli and Bakker (2006).Results from the study showed that F (7, 142) = 0,841, p>0.05, there were no significant differences in work engagement among the officer corps of the Air Force. Suggestions put forward in future studies is to try to see the difference in work engagement on the Air Force officers based on variables other than the corps for example by rank."

"Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel utilitarianmotivation, social motivation, hedonic motivation, perceived value, satisfaction danmobile engagement intention. Responden penelitian ini berjumlah 171 orang parapengguna smartphone Samsung dengan usia minimal 17 tahun dan tinggal di wilayahJabodetabek. Model penelitian dengan dua belas hipotesis diolah dengan softwareLISREL 8.5 menggunakan teknik Structural Equation Modelling (SEM). Hasilpengolahan data menunjukkan bahwa hanya utilitarian motivation yang tidakmemiliki pengaruh signifikan namun tetap positif terhadap perceived value danmobile engagement intention. Engagement motivations memiliki pengaruh signifikanpositif terhadap perceived value, satisfaction dan mobile engagement intention.

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This study aims to determine the effect of variable utilitarian motivation, socialmotivation, hedonic motivation, perceived value, satisfaction and intention of mobileengagement. This survey respondents totaled 171 Samsung device users with aminimum age of 17 years and living in the Greater Jakarta area. A research modelwith hypotheses twelve processed by LISREL 8.5 software using Structural EquationModeling (SEM). The results of data processing show that only utilitarian motivationhas no significant influence but remain positive on perceived value and intention ofmobile engagement. Engagement motivations have a significant positive effect onperceived value, satisfaction and intention of mobile engagement."

"Penelitian ini berfokus pada hubungan antara leader-member exchange dan work engagement pada pegawai generasi X dan Y di Lembaga Keuangan A. Penelitian ini menggunakan mix method research. Penelitian ini dilakukan kepada 193 pegawai yang berasal dari generasi X dan generasi Y. Alat ukur yang digunakan adalah adaptasi dari Utrecht Work Engagement Scale (Schaufeli & Bakker, 2003) dengan nilai koefisien alpha (α) sebesar .960 dan alat ukur LMX-MDM (Liden & Maslyn, 1998) dengan nilai koefisien alpha (α) sebesar .934.Dari analisis data, disimpulkan bahwa: (1) Tingkat mean skor work engagement dan leader-member exchange karyawan Lembaga Keuangan A rata ? rata berada dalam taraf sedang baik secara umum maupun antara generasi X dan Y. Namun, bila dilihat lebih mendalam, tingkat mean skor antara generasi X memiliki nilai lebih tinggi dibandingkan generasi Y baik work engagement maupun leader-member exchange, (2) terdapat pengaruh yang signifikan antara leader-member exchange dengan work engagement pada karyawan Lembaga Keuangan A, (3) dari keempat dimensi leader-member exchange, kesemuanya, memiliki pengaruh yang signifikan terhadap work engagement, dan (4) bentuk intervensi yang dilakukan untuk meningkatkan kualitas hubungan leader-member exchange dan work engagement pada karyawan Lembaga Keuangan A adalah dengan memberikan pelatihan trust building dan mutual support untuk meningkatkan loyalitas karyawan.Hasil evaluasi yang dilakukan terhadap pelatihan menyatakan bahwa adanya perbedaan yang signifikan antara sebelum dan sesudah pelatihan dengan nilai signifikansi adalah .007 signifikan pada l.o.s .05 dan nilai z pada wilcoxon test adalah -2.694 yang menunjukkan bahwa nilai post-test lebih besar daripada nilai pre-test.

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This study focused on the relationship between leader-member exchange and work engagement between Generation X and Generation Y employees at Financial Institutions A. This study used a mixed method research. This study was conducted to 193 employees coming from generation X and generation Y. Measurement instruments used in this research are the adaptation of Utrecht Work Engagement Scale (Schaufeli & Bakker, 2003) with coefficient alpha (α) of .960 and LMX-MDM (Liden & Maslyn, 1998) with coefficient alpha (α) of .934.

From the data analysis, it was concluded that: (1) majority of respondents have a moderate level of leader-member exchange and work engagement. However, the mean level of generation X has a higher value than generation Y both work engagement and leader-member exchange, (2) there is a significant effect between leader-member exchange and work engagement, (3) the fourth dimensions of leader-member exchange, all of which, have a significant effect on work engagement, (4) intervention held to improving the loyalty dimension is with giving the training of trust building and mutual support.

The results of training's evaluation stated that there are significant differences between before and after training with a significance value of .007 is significant at the .05 l.o.s and the z value of Wilcoxon test is -2.694 which indicate that the post-test is greater than the pre-test."

"Penelitian ini berfokus pada hubungan antara Perceived Organizational Support (POS) dan Work Engagement Antar Generasi X Dan Y di LKN B. Penelitian ini juga ingin membuktikan apakah POS merupakan salah satu hal yang dapat mempengaruhi Work Engagement individu (Saks, 2006; Fabian dan Chinelo 2013). Penelitian ini menggunakan tipe penelitian aplikatif dan korelasional dengan jumlah responden sebanyak 193 pegawai. Alat ukur yang digunakan adalah adaptasi dari Utrecht Work Engagement Scale (Schaufeli dan Baker, 2003) dengan nilai koefisien alpha (α) sebesar 0.946 dan alat ukur POS (Rhoades dan Eisenberger 2002) dengan nilai koefisien alpha (α) sebesar 0.927. Analisis data menggunakan statistika deskriptif, korelasi pearson product moment, regresi linear, t-test, dan anova.Hasil penelitian diperoleh bahwa: 1) terdapat hubungan yang signifikan antara POS dengan Work Engagement pegawai Antar generasi X dan Y di LKN B; 2) secara umum responden penelitian memiliki POS yang sedang dan Work Engagement yang sedang pula; 3) dimensi POS yang memiliki nilai rata-rata paling rendah adalah dimensi job condition and reward; 4) semua dimensi POS berpengaruh terhadap Work Engagement diantaranya dimensi fairness, supervisory support, dan job condition and reward; 5) intervensi dilakukan pada dimensi job condition and reward yakni dengan memberikan pelatihan 3R (Respect, Recognition and Reward), mengenai bagaimana membangun job condition and reward organisasi diantara Gen X dan Y; 6) Hasil evaluasi intervensi menunjukkan bahwa intervensi efektif dan aplikatif untuk diterapkan dalam organisasi. Terlihat dari hasil evaluasi level pengetahuan dengan rata-rata nilai pretest 8,3 dan posttest 13,2 dengan signifikansi 0,007, sehingga terlihat terdapat peningkatan skor dengan perbedaan skor yang signifikan; 7) Hasil evaluasi level reaksi, dengan skor rata-rata lebih dari 4 dengan skala 1 ? 5 yang ditinjau dari aspek ruangan dan suasana, alat bantu, materi dan program, fasilitator dan peserta pelatihan.

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This study focused on the relationship between Perceived Organizational Support (POS) and Work Engagement among Gen X?s and Gen Y?s at LKN B. This study was held to approve that POS give influence to Work Engagement (Saks, 2006, Fabian dan Chinelo 2013). This study used a type of applied research and correlation research with the number of respondents is 193 respondents. Measurement instruments used in this research are the adaptation of Utrecht Work Engagement Scale (Schaufeli dan Baker, 2003) with coefficient alpha (α) of 0.946 and Work Engagement questionnaire (Schaufeli dan Baker, 2003) with coefficient alpha (α) of 0.927. Descriptive statistics, Pearson product moment correlation formula, linear regression, t-test, and ANOVA will be used to analyze the infomation gathered.

Result of this research, it was concluded that: 1) there is a significant relationship POS with Work Engagement among Gen X?s And Gen Y?s at LKN B; 2) majority of respondents have a moderate level of POS and Work Engagement; 3) job condition and reward is the dimensions of POS which has the lowest mean score; 4) all dimensions of POS that give influence to Work Engagement such as fairness, job condition and reward and supervisory support; 5) intervention held to improving, job condition and reward dimension is with giving the training 3R (Respect, Recognition and Reward) to building job condition and reward in organization among Gen X's And Gen Y's; 6) the intervention is acknowledged as quite effective and applicable for implementation in the organization; 6) Evaluation of intervention showed that intervention was efective and aplicative to implement in LKN, which is score of knowledge level of evaluation has mean of score in pretest 8,3 and posttest 13,2 with significance 0,007, it showed increasing the score and significance of the score difference; 7) Score of reaction level evaluation, with mean of score more than 4 for range scale 1-5, that reviewed from layout and condition aspect, tools, lesson and program, facilitator and participant of training."

"[ ABSTRAKDalam perkembangannya, industri kini menjadi semakin dinamis dan kompetitif. Hal ini menuntut sebuah merekuntuk semakin kreatif dalam merancang strategi yang tepat kepada konsumennya untuk berlomba menciptakandaya tarik dan minat khalayak terhadap suatu merek tersebut. Keterlibatan konsumen yang kuat kemudianmenjadi unsur yang ingin dicapai dari sebuah merek demi memenangkan hati konsumen di antara merek-mereklain. Pemahaman akan konsumen dapat dianalisis menurut subkultur umur yang antara lain terbagi ke dalamgenerasi X dan Y. Makalah ini meneliti keterlibatan konsumen yang terbangun dalam kampanye perayaan 100tahun Oreo dikaitkan dengan karakter generasi X dan Y. Melalui penelitian kualitatif dengan metode penelitianstudi kasus, makalah ini ingin membuktikan bagaimana pemahaman akan konsumen dilihat dari kategoriumurnya, dapat menghasilkan strategi komunikasi yang tepat dan menciptakan keterlibatan konsumen yang kuatdengan sebuah merek.

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ABSTRACT

Nowadays, industries are acting dynamically and competitively as their development. This is the reason, that

brands are competing against each other when it comes to creativity, and planning the right strategy that

eventually create public awareness and interests for the brand itself. Customer engagement is the key factor for

a brand to win the hearts of consumer among other brands. Understanding the consumer behavior can be

analyze by doing an age sub-culture that are divided by X generation and Y generation. This paper is about a

research of customer engagement that applied on the Oreo 100th year anniversary that is associated with X

generation and Y generation. By doing a qualitative research with study case method on the research, this paper

wants to prove how understanding consumer based on their age, can create an effective communication

strategies and strong involvement between consumer and brands.;Nowadays, industries are acting dynamically and competitively as their development. This is the reason, that

brands are competing against each other when it comes to creativity, and planning the right strategy that

eventually create public awareness and interests for the brand itself. Customer engagement is the key factor for

a brand to win the hearts of consumer among other brands. Understanding the consumer behavior can be

analyze by doing an age sub-culture that are divided by X generation and Y generation. This paper is about a

research of customer engagement that applied on the Oreo 100th year anniversary that is associated with X

generation and Y generation. By doing a qualitative research with study case method on the research, this paper

wants to prove how understanding consumer based on their age, can create an effective communication

strategies and strong involvement between consumer and brands.;Nowadays, industries are acting dynamically and competitively as their development. This is the reason, that

brands are competing against each other when it comes to creativity, and planning the right strategy that

eventually create public awareness and interests for the brand itself. Customer engagement is the key factor for

a brand to win the hearts of consumer among other brands. Understanding the consumer behavior can be

analyze by doing an age sub-culture that are divided by X generation and Y generation. This paper is about a

research of customer engagement that applied on the Oreo 100th year anniversary that is associated with X

generation and Y generation. By doing a qualitative research with study case method on the research, this paper

wants to prove how understanding consumer based on their age, can create an effective communication

strategies and strong involvement between consumer and brands., Nowadays, industries are acting dynamically and competitively as their development. This is the reason, that

brands are competing against each other when it comes to creativity, and planning the right strategy that

eventually create public awareness and interests for the brand itself. Customer engagement is the key factor for

a brand to win the hearts of consumer among other brands. Understanding the consumer behavior can be

analyze by doing an age sub-culture that are divided by X generation and Y generation. This paper is about a

research of customer engagement that applied on the Oreo 100th year anniversary that is associated with X

generation and Y generation. By doing a qualitative research with study case method on the research, this paper

wants to prove how understanding consumer based on their age, can create an effective communication

strategies and strong involvement between consumer and brands.]"