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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Anggun Puspita Khoirun Nisa
Portraying hope or despair: which one is more effective for charity on education program? = Menampilkan harapan atau keputusasaan: manakah yang lebih efektif untuk program donasi pendidikan?
" ABSTRAK
Advertising for a philanthropic organizations has a different role compared with advertising for a business entity. It should not only give information about the product or services, but also attract the audiences to perform an act of charitable giving. There are two common appeals in advertising, informational appeals and emotional appeals, which can be portrayed in a positive and negative way. This research aimed to examine which appeals are more effective for attracting donors to ... "
2017
S67883
UI - Skripsi Membership  Universitas Indonesia Library