Ditemukan 3 dokumen yang sesuai dengan query
Adrian Payne
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Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply ...
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United States: Cambridge University Press, 2013
e20528319
eBooks Universitas Indonesia Library
Kumar, V.
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Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of ...
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Berlin: [Springer, ], 2012
e20396619
eBooks Universitas Indonesia Library
Lubis, Abdan Syakuro
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ABSTRAK
Tujuan dari penelitian ini adalah untuk menganalisis pengaruh E-satisfaction terhadap E-trust dan Reputation dalam Meningkatkan E-Loyalty pada Online Marketplace di Indonesia Studi kasus pada Tokopedia, Lazada, Bukalapak, Blibli dan Elevenia . Penelitian ini merupakan penelitian kuantitatif dengan desain deskriptif. Variabel yang diuji pada penelitian ini di antaranya e-satisfaction, e-trust, reputation dan e-loyalty. Data diperoleh dari penyebaran kuesioner kepada 150 responden, pria dan wanita yang pernah mengunjungi online marketplace tersebut dalam tiga bulan terakhir. Analisis dari ...
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2017
S68813
UI - Skripsi Membership Universitas Indonesia Library
