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Hasil Pencarian

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Anggoro Muhammad Abiyyu
The impact of utilitarian and hedonistic shopping value on sustainable fashion consumption with a moderating role of religiosity: the subject on the brand H&M= Dampak nilai belanja utilitarian dan hedonistik pada konsumsi mode berkelanjutan dengan peran religiositas yang memoderasi: subjek pada merek H&M
" This study aims to analyze the impact of hedonistic and utilitarian shopping value of sustainable fashion consumption with the role of moderating religiosity, which is interpersonal and intrapersonal religiosity, for the H&M brand. Sample this research is those who have bought H&M products in three months and also over the age of 17 years. The data is processed with Partial Least Squares (PLS). Results this study shows that hedonistic and utilitarian shopping values ​​have an ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
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UI - Skripsi Membership  Universitas Indonesia Library