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The implementation of economic integration under the ASEAN Community is accelerated to 2015. Many observers argued that Indonesian businesses were not ready to compete. Then, a study was conducted to examine how Jakarta consumers perceived the competitiveness of domestic shoes products, a leading Indonesian export products, against similar products made in some ASEAN and other developed and newly industrialized countries. The study
employed six dimensions of Country Image for shoes products in revealing consumers’ perception of ...
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Bisnis & Birokrasi: Jurnal Ilmu Administrasi dan Organisasi, 16 (2) Mei-Agustus 2009: 68-73,
Artikel Jurnal Universitas Indonesia Library