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Usman Affan
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A number of problems and challenges surround international tea trade. This study aims to investigate the recent competitiveness of Indonesian tea which consists of package green tea, bulk green tea, package black tea and bulk black tea in global market compared with other tea exporting countries, using two analytical tools: competitiveness matrix and constant market share analysis. Here, competitiveness is defined as the ability to enlarge the share. The study reveals that package green tea ...
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
T28778
UI - Tesis Open Universitas Indonesia Library