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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
cover
Keller, Kevin Lane
Strategic brand management: building, measuring, and managing brand equity
New Jersey: Pearson Prentice Hall, 2008
658.401 2 KEL s
Buku Teks  Universitas Indonesia Library
cover
Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity
" For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United State ... "
Harlow: Essex Pearson, 2013
658.827 KEL s
Buku Teks  Universitas Indonesia Library