Ditemukan 4 dokumen yang sesuai dengan query
Vivi Safitri Sulistyowati
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Masalah yang dikemukakan dalam skripsi ini adalah dapatkah baby boom dianggap sebagai indikator optimisme masyarakat Perancis pasca Perang Dunia II. Tujuan dari skripsi ini adalah untuk menunjukkan bahwa baby boom dapat dianggap sebagai indikator optimisme masyarakat Perancis pasta Perang Dunia II. Konsep-konsep yang digunakan sebagai dasar analisis mencakup konsep pergerakan penduduk, lahir hidup, lahir mati dan mati, pertumbuhan penduduk, pengertian baby boom dan pengertian optimisme. Hasil analisis memperlihatkan bahwa baby boom dapat dianggap sebagai indikator ...
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Depok: Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 1992
S14548
UI - Skripsi Membership Universitas Indonesia Library
Brown, Mary
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With Baby Boomer women spending well over a trillion dollars a year on goods and
services, the days of women 40+ being ignored by marketers are numbered.
Overthrowing stereotypes of aging, the groundswell of awareness is no less than a
marketing revolution ...
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New York: American Management Association;;, 2006
e20441474
eBooks Universitas Indonesia Library
Gronbach, Kenneth W.
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For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business ...
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New York: American Management Association, 2008
e20448538
eBooks Universitas Indonesia Library
Moen, Phyllis
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This book describes a new life stage, encore adulthood, sandwiched between conventional adulthood-traditional careers and childrearing-and conventional old age. A time of varied paths in work, retirement, family care, or civic engagement, this stage is made possible by medical advances and lifestyle changes improving population health and longevity. The encore adult years occur around ages 55 to 75, as Boomers begin to think about second acts. Twenty-first-century life in North America and Europe is changing ...
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Oxford: Oxford University Press, 2016
e20470467
eBooks Universitas Indonesia Library
