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Wheeler, Cass
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For organizations in the social sector to be truly effective, they must stay relevant and, above all, stay true to their mission. For the past twenty-six years, Cass Wheeler has ensured that the American Heart Association has fulfilled its calling to save lives and educate the public about heart disease by adopting some of the same strategies used in the for-profit sector. Using examples of some of the most lauded organizations including the American Heart ...
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New York: American Management Association;, 2009
e20447915
eBooks Universitas Indonesia Library
