Ditemukan 1 dokumen yang sesuai dengan query
Mulyandra Pratama
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Increasing competition in airline industry, especially in international flight, pushing airline companies to their limit. Competition pushing the fares down while the cost continues to rise up. To maintain competitiveness in the market, airlines have to offer the right product, in the right time, for the right price. In order to do that, airlines have to understand their customer. Traditional approach of customer classification in Garuda Indonesia doesnt suit anymore due to more complex and ...
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
T53553
UI - Tesis Membership Universitas Indonesia Library