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Liou, James J.H
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This study differs from previous studies by applying multivariate statistical analysis and multi-criterion decision-making methods to the improvement of service quality. We use the rough set theory (RST) with a flow graph approach to determine customer attitudes regarding service quality, which can assist managers in developing strategies to improve service quality and thus satisfy the needs of customers. A set of rules is derived from a large sample of airline customers, and its predictive ability ...
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Taylor and Francis, 2016
658 JIPE 33:2 (2016)
Artikel Jurnal Universitas Indonesia Library