Hasil Pencarian

Ditemukan 16 dokumen yang sesuai dengan query

Clarke, George Timothy

Copywriting : theory and technique / George Timothy Clarke

New York: New York University, 1959

659.1322 CLA c

Buku Teks Universitas Indonesia Library

Burton, Philip Ward, 1910-

Advertising copywriting

Colombus,Ohio: Grid Publishing, 1978

659.1 BUR a

Buku Teks Universitas Indonesia Library

Burton, Philip Ward, 1910-

Advertising copywriting

Lincolnwood: NTC Business Book, 1991

659.1 Bur a

Buku Teks Universitas Indonesia Library

Schwab, Victor O

How to write a good advertisement : a short course in copywriting / Victor O. Schwab

California: Wilshire Book Company, 1962

659.132 2 SCH h

Buku Teks Universitas Indonesia Library

Lewis, Herschell Gordon

Herschell Gordon Lewis on the art of writing copy

New Jesey: Prentice-Hall, 1988

659.132 2 LEW h

Buku Teks Universitas Indonesia Library

Sullivan, Luke

Hey whipple, squeeze this : the classic guide to creating great advertising

" Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including ... "

New Jersey: John Wiley & Sons, Inc., 2022

659.13 SUL h

Buku Teks Universitas Indonesia Library