Hasil Pencarian

Ditemukan 10 dokumen yang sesuai dengan query

Fletcher, Alan D.

Fundamentals of advertising research

Columbus, Ohio: Grid Publishing, 1983

659.1 FLE f (1)

Buku Teks Universitas Indonesia Library

Advertising research : the internet, consumer behavior and strategy

Chicago: American Marketing Association, 2000

659.107 2 ADV

Buku Teks Universitas Indonesia Library

Fletcher, Alan D.

Fundamentals of advertising research

Belmont: Wadsworth , 1987

659.1 FLE f

Buku Teks Universitas Indonesia Library

Davis, Joel, 1950-

Penelitian periklanan : teori dan praktik

Jakarta: Rajawali, 2013

659.107 2 DAV p

Buku Teks Universitas Indonesia Library

Handbook of research on international advertising

" The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising ... "

Cheltenham, U.K.: Edward Elgar, 2012

659.1 HAN

Buku Teks Universitas Indonesia Library

Davis, Joel, 1950-

Advertising research : theory and practice / Joel J. Davis

New Jersey: Prentice-Hall, 1997

659.1 DAV a

Buku Teks Universitas Indonesia Library

Advances in advertising research (vol. III): current insights and future trends

" [Advances in advertising research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research ... "

Berlin: [Springer, ], 2012

e20396450

eBooks Universitas Indonesia Library