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Ditemukan 7 dokumen yang sesuai dengan query

Hahn, Fred E., 1925-

Do-it-yourself advertising & promotion = beriklan dan berpromosi sendiri

Jakarta: Grasindo , 1999

659.1 HAH dt (2)

Buku Teks Universitas Indonesia Library

Aitchison, Jim

Cutting edge advertising : how to create the world's best print for brands in the 21st century

Singapore ; New York: Prentice-Hall, 1999

659.121 Ait c

Buku Teks Universitas Indonesia Library

Aitchison, Jim

Cutting edge advertising : how to create the world's best print for brands in the 21st century

" "This is the first step-by-step guide to creating cutting edge print ads, covering everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted." "It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Nick Cohen, Tim Delaney, Neil French, Gary Goldsmith, John Hegarty, Lionel Hunt, Bob Isherwood, ... "

Singapore: Prentice-Hall, 1999

659.1 AIT c

Buku Teks Universitas Indonesia Library