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"Penelitian ini membahas mengenai strategi pemasaran brand alliance dan pengaruhnya terhadap brand equity, brand preference, dan purchase intention dalam industri laptop. Dengan melakukan eksperimen terhadap 2 buah merek laptop dan 2 buah merek audio system yang merupakan high equity brand dan low equity brand ke dalam 4 pasang brand alliance fiksional yaitu ASUS/PIONEER, ASUS/PLANTRONICS, CLEVO/PIONEER dan CLEVO/PLANTRONICS. Penelitian ini menggunakan 162 responden yang termasuk dalam generasi Y yang lahir pada tahun 1980-2000 dan berada di sekitar lingkungan kampus baru Universitas Indonesia sebagai subjek penelitian. Teknik pengambilan sampel dilakukan dengan teknik convenience sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah paired t test dan linear regression. Hasil penelitian menunjukkan bahwa post alliance host brand equity pasangan pertama tetap stabil dengan perubahan sebesar (0,047). Pada pasangan kedua host brand equity juga tetap stabil dengan perubahan sebesar (0,098). Pasangan ketiga meningkatkan host brand equity sebesar (0,375). Kemudian pasangan terakhir meningkatkan host brand equity sebesar (0,357). Hasil uji regresi menunjukkan bahwa post alliance brand equity ternyata memiliki pengaruh positif terhadap brand preference dan purchase intention. Hasil penelitian ini menunjukkan bahwa brand alliance dapat meningkatkan brand equity dari merek laptop yang menjalankan strategi tersebut.

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This research will discuss about the brand alliance marketing strategy and its effects on brand equity, brand preference, and purchase intention in the laptop industry. By conducting experiments on 2 laptop brands and 2 audio system brand that is considered high equity brands and low equity brands into 4 pairs of fictional brand alliance that ASUS / PIONEER, ASUS / PLANTRONICS, CLEVO / PIONEER and CLEVO / PLANTRONICS.

This study is using 162 participants that are a member of generation Y whose date of birth is between 1980 and 2000 within the new campus of the University of Indonesia as a research subject. Sampling technique that is used in this research is convenience sampling technique. Data analysis technique that is used in this research is paired t test and linear regression methods.

Analysis result shows that post alliance hosts brand equity of the first pair of brand remained stable with the change of (0,047). In the second pair, host brand equity also remains stable with changes of (0,098). The third pair increases the host brand equity by (0,375). Then the last pair increases the host brand equity by (0,357).

Regression results indicate that post-alliance brand equity have a positive effect on brand preference and purchase intention. These results shows that brand alliance can increase brand equity of laptop brands who implement this strategy."

"Penelitian ini bertujuan untuk menguji pengaruh beberapa faktor terhadap keefektifan transfer pelatihan pada pelaksanaan pekerjaan. Faktor tersebut adalah desain transfer, self efficacy, retensi pelatihan, performance feedback dan dukungan supervisor. Penelitian dilaksanakan untuk meneliti responden yang telah mengikuti pelatihan asesor kemampuan badan usaha yang diselenggarakan oleh Lembaga Pengembangan Jasa Konstruksi Nasionalyang berdomisili di seluruh Indonesia. Analisis yang digunakan menggunakan multiple-regression analysis yang hasilnya menunjukan desain transfer dan self efficacy memiliki pengaruh signifikan terhadap keefektian transfer pelatihan. Sedangkan retensi pelatihan, performance feedback dan dukungan supervisor tidak memiliki pengaruh signifikan terhadap transfer pelatihan.

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This study aims to gain insight into some of the factors that determine the transfer of training to the work context.that factors included transfer design, self efficacy, training retention, performance feedback and supervisor support. Respondents this study were people who have completed the training of Asesor Kemampuan Badan Usaha that organized by National Construction Services Development Board. Hierarchical regression analysis was performed and the results showed that transfer design and self efficacy significantly predicted transfer of training, other factors, training retention, performance feedback and supervisor support had no significant effect on transfer of training effectiveness."

"Tujuan dari penelitian ini adalah menganalisis kemungkinan terjadinya contagion risk dalam sektor perbankan Indonesia pada periode sebelum, selama, dan sesudah krisis keuangan global tahun 2007-2009, menggunakan metode Value-at-Risk dan conditional Value-at-Risk. Hasil estimasi dari penelitian ini mendukung adanya contagion risk pada sektor perbankan Indonesia, di mana risiko-risiko individual setiap bank dalam sampel menunjukkan kemungkinan menyebar ke sektor perbankan secara keseluruhan. Sehubungan dengan adanya kemungkinan contagion risk pada sektor perbankan Indonesia, ditemukan bahwa risiko terbesar dimiliki oleh bank-bank yang memiliki ukuran besar.

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This study aims to analyse the possibility of contagion risk in Indonesian banking sectore before, during, and after the Global Financial Crisis of 2007-2009, using the Value-at-Risk and conditional Value-at-Risk methods. The estimated result from this study supports the existence of contagion risk in Indonesian banking sector, where the individual risks of each bank in the sample show a symptom of contagion after being assessed with the market value of the whole financial sector. With respect to the possibility of contagion risk in Indonesian banking sector, banks with biggest capital size appear to posses the biggest risks, as they contribute the most to the total assets of Indonesian banking sector."

"Studi ini mengukur tingkat kesempurnaan interest rate pass-through dan kecepatan penyesuaian tingkat suku bunga perbankan terhadap perubahan tingkat suku bunga acuan. Error-correction model digunakan untuk menangkap dinamika jangka pendek yaitu koefisien koreksi suku bunga perbankan ketika terjadi deviasi kesetimbangan jangka panjang antara tingkat suku bunga acuan dan suku bunga perbankan. Tingkat suku bunga Kredit Modal Kerja memiliki pass-through jangka panjang yang tidak sempurna dengan nilai koefisien 0,95; pass-through jangka pendek yang tidak sempurna dengan nilai koefisien 0,24; dan kecepatan penyesuaian terhadap perubahan tingkat suku bunga acuan sekitar 19 bulan. Hasil yang serupa juga ditemukan pada tingkat suku bunga kredit investasi dengan pass-through jangka panjang 0,85; pass-through jangka pendek 0,23; dan kecepatan penyesuaian terhadap perubahan tingkat suku bunga acuan sekitar 13 bulan. Dari sisi deposit, tingkat suku bunga deposito 1 bulan memiliki pass-through jangka panjang 0,86; pass-through jangka pendek 0,42; dan kecepatan penyesuaian terhadap perubahan tingkat suku bunga acuan sekitar 12 bulan.

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This study attempts to measure the degree of interest rate pass-through and the speed of adjustment of commercial banking interest rates against the shift in the central bank policy rate. The study utilizes error-correction model to capture the short term dynamic, namely the coefficients indicating correction of the commercial bank interest rates whenever they drifted away from the long-term equilibrium between the commercial bank interest rates and the central bank policy rate. Working capital loan exhibited incomplete long-run pass-through with coefficient of 0.95, incomplete short-term pass-through of 0.24, and speed of adjustment approximating 19 month. Similarly, investment loan exhibited long-run pass-through coefficient of 0.85, short-term pass-through 0.23, and speed of adjustment approximating 13 month. On the deposit side, 1-month fixed deposit exhibited long-run pass-through coefficient of 0.86, short-term pass-through 0.42, and speed of adjustment approximating 12 month."

"[Electronic word of mouth telah menjadi salah satu fenomena yang timbul akibat perkembangan teknologi internet dan menjadi salah satu topik yang dipelajari pada era pemasaran digital. Tujuan penelitian ini adalah untuk menganalisis motif apa yang mendorong niat seseorang mau menyebarkan electronic word of mouth pada media consumer-opinion platform Forum Jual Beli Kaskus. Penelitian dilakukan dengan menggunakan data dari 60 responden yang kemudian dianalisis menggunakan metode Partial Least Square ? Structural Equation Model (PLS ? SEM). Hasil penelitian mendukung dua dari enam hipotesis yang diajukan, yaitu Kepuasan Menolong dan Kewajiban Moral berpengaruh positif terhadap niat seseorang untuk menyebarkan electronic word of mouth pada consumer-opinion platform Forum Jual Beli Kaskus.

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Electronic word of mouth has become a phenomenon that arise because of internet advancement and a subject of study in this digital marketing era. The purpose of this study is to anaylze what motives that drive consumer?s intention to spread electronic word of mouth in consumer-opinion platform media Forum Jual Beli Kaskus. This study is conducted using the data from 60 respondent and analyzed using Partial Least Square ? Structural Equation Model (PLS-SEM) method. The result support two of six hypotheses that have been proposed which are Enjoyment of Helping and Moral Obligation positively related to Consumer?s Intention in spreading the electronic word of mouth in consumer-opinion platform Forum Jual Beli Kaskus.ElectronicWord;Electronic word of mouth has become a phenomenon that arise because of internet advancement and a subject of study in this digital marketing era. The purpose of this study is to anaylze what motives that drive consumer?s intention to spread electronic word of mouth in consumer-opinion platform media Forum Jual Beli Kaskus. This study is conducted using the data from 60 respondent and analyzed using Partial Least Square ? Structural Equation Model (PLS ? SEM) method. The result support two of six hypotheses that have been proposed which are Enjoyment of Helping and Moral Obligation positively related to Consumer?s Intention in spreading the electronic word of mouth in consumer-opinion platform Forum Jual Beli Kaskus.ElectronicWord, Electronic word of mouth has become a phenomenon that arise because of internet advancement and a subject of study in this digital marketing era. The purpose of this study is to anaylze what motives that drive consumer’s intention to spread electronic word of mouth in consumer-opinion platform media Forum Jual Beli Kaskus. This study is conducted using the data from 60 respondent and analyzed using Partial Least Square – Structural Equation Model (PLS – SEM) method. The result support two of six hypotheses that have been proposed which are Enjoyment of Helping and Moral Obligation positively related to Consumer’s Intention in spreading the electronic word of mouth in consumer-opinion platform Forum Jual Beli Kaskus.ElectronicWord]"

"[Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness-quality inference pada store brands terhadap consumer’s identification pada store brands dengan memasukkan variabel perceived functional risk, perceived value, consumer’s satisfaction. Data penelitian ini didapat dengan menyebarkan kuesioner secara offline kepada konsumen produk makanan store brands Carrefour kurang dari tiga bulan sejak kuesioner ini diberikan. Pada penelitian ini responden dibagi menjadi dua kelompok, kelompok QC yang menitikberatkan pada kualitas dan kelompok NQC yang tidak begitu memperhatikan kualitas. Hasil penelitian ini menunjukkan bahwa brand awareness-quality inference pada store brands berpengaruh positif yang signifikan kepada perceived functional risk pada kedua kelompok responden. Perceived functional riskberpengaruh positif yang signifikan kepada perceived value pada kedua kelompok, dan berpengaruh positif yang signifikan kepada consumer’s satisfaction pada kelompok QC dan NQC. Perceived value berpengaruh positif yang signifikan kepada consumer’s satisfaction dan consumer’s identification. Consumer’s satisfaction berpengaruh positif yang signifikan pada consumer’s identification.

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This research aims to analyzes the effect of brand awareness-quality inference with store brands to consumer’s identification toward store brands with adding variables, such as perceived functional risk, perceived value, consumer’s satisfaction. Data for this research was taken offline questionnaire that selfadministrated

by consumer who made purchased or consumed Carrefour’s store brand products within the last three months since she/he receives this questionnaire and responsible with groceries shopping in the household. In this research, respondents are classified into two groups, QC group who consist of people who conscious with quality of the product and NQC group who consist of people who not very put attention with product’s quality. The result of this

research shows that brand awareness-quality inference with store brand positively affect perceived functional risk for both groups. Perceived functional risk positively affect perceived value for both groups, and positively affect consumer’s satisfaction for QC and NQC group. Perceived value positively affect consumer’s satisfaction and consumer’s identification. Last, consumer’s satisfaction positively affects consumer’s identification., This research aims to analyzes the effect of brand awareness – quality

inference with store brands to consumer’s identification toward store brands with

adding variables, such as perceived functional risk, perceived value, consumer’s

satisfaction. Data for this research was taken offline questionnaire that selfadministrated

by consumer who made purchased or consumed Carrefour’s store

brand products within the last three months since she / he receives this

questionnaire and responsible with groceries shopping in the household. In this

research, respondents are classified into two groups, QC group who consist of

people who conscious with quality of the product and NQC group who consist of

people who not very put attention with product’s quality. The result of this

research shows that brand awareness – quality inference with store brand

positively affect perceived functional risk for both groups. Perceived functional

risk positively affect perceived value for both groups, and positively affect

consumer’s satisfaction for QC and NQC group. Perceived value positively affect

consumer’s satisfaction and consumer’s identification. Last, consumer’s

satisfaction positively affects consumer’s identification.]"

"PT. Pertamina Retail merupakan anak perusahaan PT. Pertamina (Persero) yang mengkhususkan diri pada usaha ritel dan penjualan bahan bakar minyak (BBM). Pada program magang ini, penulis ditempatkan di divisi Non Fuel Retail (NFR), yang mengurus bisnis di luar bahan bakar minyak (BBM). Jabatan penulis adalah pada sub bidang property management, yakni pengelolaan ruang atau lahan yang disewakan di area SPBU Pertamina, yang bertujuan untuk menambah pendapatan lain di luar pendapatan dari BBM. Contoh usaha yang dikembangkan pada divisi NFR adalah Restoran, Cafe, Car/Motor Wash, Bengkel, Kantor, ATM, dan lain lain. Selain itu, terdapat juga bisnis sewa penyediaan space iklan, promosi, event dan aktivasi di tiap SPBU Pertamina.PT. Pertamina Retail juga membuka kemitraan strategis dengan beberapa pihak untuk menyelenggarakan proyek Kerja Sama Operasi (KSO). Perencanaan proyek Kerja Sama Operasi (KSO) pertama adalah proyek Pembangunan Jaringan Pangkalan Bisnis anak mUda (JPBU), yang berfungsi sebagai mini mall, one stop shopping & entertaining, dan pusat pengembangan & pelatihan bisnis bagi anak-anak muda. JPBU akan dibangun di beberapa SPBU milik Pertamina, skema bisnis tersebut berbeda dengan skema sewa yang telah dijalankan oleh PT. Pertamina Retail selama ini. Penulisan laporan magang ini menganalisis kelayakan dari berbagai aspek, mencangkup analisis SWOT, analisis kelayakan usaha, analisis perbandingan skema kerjasama sistem KSO (BOT) dengan sistem sewa, dan yang terakhir adalah analisis risiko usaha."