Ditemukan 2 dokumen yang sesuai dengan query
Sitorus, Freda
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ABSTRACT
This thesis tests the model that the demand of equity mutual funds in Indonesia was affected by three factors, the three factors that being tested was the rate of return on equity mutual funds, the rate of return on certificates deposit and the gross domestic product. This research use data from year 2000 until year 2009 and in data were in quarterly manner. The time series data were statistically tested and proven to be stationary ...
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
T32058
UI - Tesis Open Universitas Indonesia Library
Muhammad Saflianto
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ABSTRACT
This thesis analyzed important factors in driving consumer preference toward SIM
card brand. To understand what factors drive SIM card brand choice, the thesis
analyzed two association importances: stated importance and derived importance.
While stated importance was calculated by asking consumers directly what
characteristic is important to them, derived importance was calculated by using
Jaccard Similarity Coefficient. Good network quality, cheaper SMS tariff, and
cheaper voice call rates were deemed as the most important factors in driving
consumer preference toward SIM card ...
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2010
T 28282
UI - Tesis Open Universitas Indonesia Library
